Via: Seamus Payne
Only for a second, let’s ignore the technical performance of a wise watch. Let’s overlook about its notifications, health monitoring, keep watch over options and the whole lot else that makes it “good”. Under all of that, a watch remains to be inherently a manner product. It’s a worn merchandise like the rest, and its visible nature conveys one thing about its wearer. This has all the time been genuine of watches, whether or not you’re carrying a six-determine MB&F or a sixty greenback Casio. A watch is part of your visible identification.
Model is pushed by way of selection. We gown to distinguish ourselves, altering our look daily to seem as a unique particular person in social scenarios. Hardly can we see other folks sporting the very same outfit of the day, and after we do, it may be jarring. Selection is nearly an unconscious a part of our visible identification, simplest realized when that selection is duplicated.
Watches aren’t any totally different. It’s the number of choices that permit the wearer to discover a piece that represents themselves. With the Apple Watch, the lack of hardware selection is also its best weak point.
For many years, Apple’s proprietary, closed hardware programs were a part of their attract. Not like Home windows machines, which can be composite units with plenty of hardware sources, Mac computer systems are centralized and uniform. This has allowed for efficiency and dependability which is perceived as advanced to absolutely anything else available on the market.
With the Apple Watch, this uniform hardware design makes technical experience, however is a suggested restrict to its lasting enchantment in model. Presently, the Apple Watch has one hardware design and numerous bands and colorways. Conversely, the Android Put on market is steeped with selection, with gadgets that duvet a large (and rising) spectrum of types.
If a purchaser is making a purchase order knowledgeable with the aid of type, Android Put on gifts the best visible selection on hand. The Apple Watch could also be en vogue given its newness, nevertheless it’s prone to go the best way of the iPad — a one-time innovation now viewed as not unusual. Innovation in know-how tends to have a shorter lifespan than even model tendencies.
Because it stands nowadays, the Apple Watch is a unique product. In the meantime, Android Put on operates more and more units of all shapes, shapes and sizes. Take as an example the brand new Moto 360, which is designed to look more like a conventional watch than a next gen smart watch. Huawei is doing precisely the same. So is Samsung, with the newly-revealed Samsung Gear S2. Each of these new innovations have occurred in the time since the Apple Watch began shipping. It shows that the evolution of the smart watch is happening faster than Apple’s release cycles can compete with. And it once again comes back to variety for the wearer that is a vital point of differentiation.
The core problem between the Apple Watch and Android Wear is that the Apple Watch is a fixed hardware system. Android Wear is a software OS that can be used on a great variety of hardware. Everyone from mobile manufacturers to boutique watch makers are welcomed to experiment with Android Wear to power new innovations. With Apple, you’re getting one watch, one OS, no real variety.
For a company who used to be about Thinking Different, the Apple Watch is essentially a uniform. Its sameness is ironically celebrated on the wrists of a million unique snowflakes. Meanwhile, variety and choice is just beginning to flourish on the Android Wear ecosystem, where fashionable choices can be made.
“The most courageous act is still to think for yourself. Aloud.” -Coco Chanel
Sure, there are holdouts who will opt for Apple given its relationship to the iPhone and iOS. However, this week’s news of Android Wear supporting iPhones could change things. It’s not an open-and-shut case if you own an iPhone. You’ll be free to choose the smart watch that fits your fashion the best, not just the one that shares an OS.
The Apple Watch only has three clear options for competing with the growing Android Wear market. First, they can innovate, delivering new technologies that its competitors can’t match. That’s a tough thing to do in each release cycle, and typically an easy thing for its competitors to replicate. Second, they can close the market so only the Apple Watch can work with iOS devices, but that’s a limitation its adherents may not appreciate. Last, it can open up the OS for the Apple Watch so other manufacturers can get in on the action. That is something Apple is likely to never do, as it goes against the company’s long-established brand.
When the shine wears off the Apple Watch and it’s a commonplace item, its allure may not remain. Meanwhile, Android Wear will be replicating itself in countless devices, smart watches included, lending itself toward dominance in wearable fashion. It’s a tough environment for Apple to compete in, and they haven’t done a great job of that to date.
Related: The Dumb Watch Ain’t Dead Yet: Celebrate Simplicity with 10 Modern Watches Under $500